The Future Food Consumer is not a Millennial

The Future Food Consumer is not a Millennial

This week UpField was among a group of food and agriculture leaders who attended a Farm Illinois event in Chicago. The theme of the event was meeting the demands of the new and future consumer. The room was filled with a diverse group of people, representing the entire farm to fork supply chain. Everyone from…

Is that a GMO over there?

Is that a GMO over there?

As prefaced in our previous post, we would like to share additional insights from our survey research in the coming weeks. Throughout our findings, the topic of genetically modified organisms (GMO’s) surfaced in a few areas that confirmed why there are significant gaps between what we as consumers understand about GMO’s, and what the facts…